
Hairdresser Introductory Seminar
Join Itely Hairfashion's North American Education Ambassadors for a unique Zoom conference introducing the new smoothing system - Lumina Smooth.
Don't miss the opportunity to learn, engage with our educators, and receive an exclusive introductory offer on this new smoothing line.
Lumina Smooth
LUMINA SMOOTH is the professional treatment for irresistibly smooth, silky, high-shine hair. Its advanced formula tames frizz, improves manageability, and makes everyday styling effortless. Long-lasting protective action helps preserve the hair fiber—leaving hair healthier-looking, softer, and brilliantly shiny over time.
SMOOTH TODAY. STUNNING TOMORROW.

Lumina Smooth
The perfect balance between intense nourishment and lightness ensures long lasting smoothness without weighing the hair down, for a visibly healthy, silky, and easy to manage mane. A beauty experience that blends advanced technology with sensory care, enhancing the hair’s natural elegance.
SMOOTHING ANTI-FRIZZ CREAM
Smoothing cream with anti-frizz action for shiny and silky hair thanks to jojoba and macadamia oil. Peptides and hyaluronic acid guarantee reliable results. DIRECTIONS: Apply to dry hair starting 1 cm from the roots and leave on for 50 minutes. Rinse thoroughly with water only and dry completely. 1000 ml

Smoothing Shampoo
SMOOTHING ANTI-FRIZZ SHAMPOO
Taming shampoo with anti-frizz action. Ideal for keeping hair soft and silky thanks to jojoba and macadamia oil. Enriched with hyaluronic acid for greater elasticity.
DIRECTIONS: Apply to wet hair, massage, and rinse. Repeat if necessary. Follow with Smoothing Mask. 300 ml / 1000 ml
Smoothing Mask
SMOOTHING ANTI-FRIZZ MASK
Taming mask with anti-frizz action. Ideal for keeping hair soft and silky thanks to jojoba and macadamia oil. Enriched with hyaluronic acid for greater hair elasticity.
DIRECTIONS: Apply to wet hair after Smoothing Shampoo. Leave on for 3 minutes and rinse. 300 ml / 1000 ml
Violet Drops
VIOLET DROPS
High performance, pure pigments that effectively combat yellowing. Concentrated drops, mixable with various cosmetic bases, formulated to intensify, correct, and personalize salon services.
DIRECTIONS: Add Violet Drops to Lumina Smooth cream. The dosage varies based on your needs: approximately 7 - 8 drops of Violet Drops for every 50 g of Lumina Smooth. An increase of about 5 - 6 drops will not compromise the success of the treatment.


