COLORLY 2020 incorporates the most advanced “next generation” pure pigments supported by natural Melanin (nature’s natural pigment) on-target accuracy and tonal balance and maximum color longevity. This means deeper penetration, consistent color undertones, incomparable tonal balance and intensity throughout the entire hair shaft and color that does not fade to unsightly “off-tones”. WATCH COLORLY 2020 SERIES VIDEOS
The Colorly 2020 line is now enriched with 5 vibrant and intense shades of red, from copper to purple. ULTRA RED also includes a red booster for more intense, fiery and vibrant colors that lead to a completely customized service. Your red formulations will be unique and special.
Meet Nick Trombetta, ITELY Hairfashion National Team Artisan and owner of Salon Maffei. Get insight about the role creativity plays in the professional arena - and how creativity has had an impact on his life as an artist.
Meet Gary Tenore, ITELY Hairfashion Education Director and owner of Gary's Salon. Gary speaks about the freedom to realize his artistic vision and the impact Itely Hairfashion has had in his life and professional development.
Meet Daniel Ruidant, salon owner, ITELY Hairfashion National Team Artisan and two-time world champion stylist. Build and protect your reputation. Daniel unlocks the secret to success in this short, yet insightful presentation.
REVOLUTIONARY BLEACH AND TONING PRODUCTS FEATURING THE EXCLUSIVE E-PLEX Bond Repair
Designed to protect & restructure hair from within
Protects & maintains structural bonds
Improves elasticity, strength & brightness of hair
E-PLEX BOND REPAIR The exclusive E-PLEX Bond Repair is full of rich complex oils, vegetable butters and maleic acid that help make hair brighter and more resilient - resulting in stronger, healthier hair. E-PLEX is evenly distributed throughout every Oh My Blonde! product, providing superior protection and a sense of confidence - with every blonding service. #OMB #ohmyblonde!
BRAND NEW Professional products from Oh My Blonde!
Oh My Blonde is specifically formulated to moisturize and protect lightened and treated hair and to enhance its brightness. Keep your blondes looking their best with these new products.
Oxidizing emulsion 5 vol / 1.5%. Stabilized hydrogen peroxide specifically formulated to guarantee maximum performance when used with Blonde Toner shades together with pH Modulator. This allows to better control the lifting of natural melanins. The exclusive &-Plex™ Bond Repair, a complex of precious vegetable oils and butters, helps to improve the brightness and resistance of the hair, making it stronger and healthier.
A pH modulator that inhibits the lightening of natural melanins and naturalizes the effect of oxidation dyes. Just a few drops is all it takes to mitigate the alkalinity of the toning cream, preventing the lightening of natural hair. The exclusive &-Plex™ Bond Repair, a complex of precious oils and vegetable butters, helps to improve hair shine and resistance, making it stronger and healthier.
ICONIC BLONDE | EXTRA PERFORMANCE HAIR DECOLORIZER Innovative, ultra-performance decolorizer enriched with the exclusive &-PLEX Bond Repair, which eliminates yellow residue when lightening.
WHAT IT DOES: Ideal for lightening techniques using foil or thermal strips to achieve higher lightening results of up to 9 shades. ICONIC BLONDE is a compact, microgranular, decolorizing powder. Does not swell and is easy to mix and apply.
DELY BLONDE | AMMONIA FREE HAIR DECOLORIZER Ammonia-free, delicate decolorizing powder, ideal for natural or dyed hair enriched with the exclusive &-PLEX Bond Repair.
WHAT IT DOES: DELY BLONDE is a compact, micro-granular decolorizing powder, which lightens up to 6-7 shades. DELY BLONDE does not swell and is easy to mix and apply.
CLAY BLONDE | FREE HAND TECHNIQUE HAIR DECOLORIZER Exclusive ultra-compact decolorizing powder, enriched with the exclusive &-Plex Bond Repair, ideal for free hand lightening techniques, such as balayage, ombre, shatush and splashlight.
WHAT IT DOES: Its special formula, once mixed with oxygen, takes on a clay effect, meaning it can be used without foil. The bleached strands do not interfere with the rest of the hair, for a unique result with a sun-kissed effect. Perfect for use on natural hair or dyed hair in shades of blonde, brown or red. CLAY BLONDE allows for lightening of up to 6 shades.
SILKY BLONDE | COSMETIC HAIR DECOLORIZING CREAM Multi-service decolorizing cream ideal for stressed hair, enriched with the exclusive &-PLEX Bond Repair.
WHAT IT DOES: Its delicate formula provides gentle, safe and reliable hair lightening of up to 6 shades. The creamy and compact texture allows excellent adhesion to reveal the blond color; it doesn’t swell, it is easy to mix and apply with any technique.
SUNLIGHT OIL | SOFT LIGHTENING OIL Extraordinary, ammonia-free lightening oil, enriched with the exclusive &-PLEX Bond Repair.
WHAT IT DOES: it lightens up to 2-3 tones for a natural and balanced result. Use to achieve a variety of effects on hair based on the technique: Applied on the ends, it gently lightens up to 2-3 levels for a beautiful “SUN-KISSED” effect. Can be used on the base for a “SWEETEN THE BASE” effect. Provides a balanced and neutral lightening result. If applied to the whole head, you obtain a shiny blonde and a wonderful natural lightening for a “SHINE & GLOSS” effect.
BLONDE SEALER | pH REBALANCING MILK BLONDE SEALER is a conditioning treatment which helps restore the pH of the scalp and hair. BLONDE SEALER is ideal to use after all bleaching services and is enriched with the exclusive &-PLEX Bond Repair.
WHAT IT DOES: BLONDE SEALER brings out shine in blonde hair and enhances the brightness of bleached hair, adding structure and body. When used after BLONDE TONER, it stabilizes the color pigments.
BLONDE TONER Ammonia free toner cream for bleached hair.
WHAT IT DOES: Available in a palette of 5 tones which can be mixed together. Ideal for neutralizing unwanted highlights or creating pastel effects. BLONDE TONER, enriched with the exclusive &-Plex Bond Repair, offers a unique range of completely customizable colors based on the customer’s preference and hair type. 5 easy-to-use toners that provide customizable results.
Meet Taylor Jameson, ITELY Hairfashion National Team Artisan and owner of Taylor Jameson Salon and Academy in Cincinnatti, Ohio. Opportunity knocks again and again in this industry - and Taylor tells us what to do when it comes knocking...
Meet Mark Carr. Educator, Stylist, Artisan. With Mark, it's all about passion and doing what you love! Prioritize what matters most and invest in your most valuable resource - you! Mark delivers and incredible message for those with true passion for style.
Professional Stylists, Cosmetologists and Hair Dressers... we would like to invite you to DISCOVER THE HAIRCOLOR THAT LEAVES YOUR HAIR IN BETTER CONDITION - EVERY TIME - RISK FREE and FREE OF CHARGE. Now is the perfect time to experience what so many others know about ITELY Hairfashion's extensive line of professional products.