PROSHAPE

Once women could be naturally curly or naturally straight... for a lifetime. Then everything changed. Permanent and Ironing treatments were born. Often aggressive and damaging, the products of the past evolved to reflect the refusal of the modern salon client to sacrifice healthy hair condition and shine to achieve permanent changes in texture. Today every woman and man can choose his or her desired texture from curls to waves or perfectly straight and feel confident that their hair will remain healthy and strong.
Proshape by ITELY Hairfashion represents the most advanced technology available in permanent texture services with a FULL RANGE of professional products for SERVICE and MAINTENANCE to optimize condition, definition and durability of the permanent wave or relaxer service. Fashion trends are always in change, define cuts alternates with soft shapes, linear ones with multitexturing. PERSONALIZE YOUR LOOK! with the most exclusive line of texture products available for your salon.

PROSHAPE

Thermoflat

Thermoflat
6.76 fl oz bottle

Exclusive multiactive smoothing and disciplinating fluid. It protects hair from thermal shock after straightening service. Split End Complex prevents split ends and eliminates frizz effect. Hair remains perfectly smooth, soft and luminous. Ideal if used before the hairdryer or flat iron.

Relaxare Kit

Relaxare Kit

Thio free straightening cream with shea butter, sweet almond oil and Split End Complex. It eliminates frizz effect and provides softness and smoothness to the lengths. Split End Complex seals the split ends, creating a protective film around the hair, improving smoothness and combing.

Plusonda

Plusonda
16.91 fl oz bottle

Reacidifier emulsion enriched with shea butter, sweet almond oil and Split End Complex that reintegrates keratin structure after straight or perm service. It restores and strengthens hair, keeping it hydrated and soft.

Waveself

Waveself
16.91 fl oz bottle

Stop action wave with Wheat Proteins that stops processing when it reaches the ideal result. It leaves hair soft, hydrated and elastic thanks to the protective action of a phytokeratin complex that reinvigorates capillary fiber.
WAVESELF 1S for coarse hair
WAVESELF 1 for natural hair
WAVESELF 2 for processed and double processed hair

Neutralizer

Neutralizer
33.81 fl oz bottle

Dual action neutralizer with conditioning agents, It neutralizes and moisturizes hair, protecting and minimizing the damage caused by oxidation.

Curl Definer Mousse

Curl Definer Mousse
8.45 fl oz canister

Medium modelling mousse that outlines and defines natural or permed curls. Split End Complex delivers an effective detangling action. Humidity-resistant and anti-frizz.

Preonda

Preonda
5.17 fl oz bottle

It protects and nourishes the lengths before and during the wave/straightening service. Split End Complex creates a protective film that restores the hair keratin structure. Ideal for processed or treated hair.

Ondasoft Kit 1 & 2

Ondasoft Kit 1 & 2

Thio free wave with organic bio-reducer, shea butter, sweet almond oil and Split End Complex. Cysteamine makes it particularly suitable for previously chemically treated hair.

Kit available in two strengths:
ONDASOFT 1 for natural and coarse hair
ONDASOFT 2 for processed and double processed hair.