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COLORLY 2020

COLORLY 2020 Professional permanent hair color

COLORLY 2020 incorporates the most advanced “next generation” pure pigments supported by natural Melanin (nature’s natural pigment) on-target accuracy and tonal balance and maximum color longevity. This means deeper penetration, consistent color undertones, incomparable tonal balance and intensity throughout the entire hair shaft and color that does not fade to unsightly “off-tones”. WATCH COLORLY 2020 SERIES VIDEOS


BRAND NEW INTENSE REDS IN COLORLY

The Colorly 2020 line is now enriched with 5 vibrant and intense shades of red, from copper to purple. ULTRA RED also includes a red booster for more intense, fiery and vibrant colors that lead to a completely customized service. Your red formulations will be unique and special.

 

Creativity

OPEN THE DOOR TO CREATIVITY

Meet Nick Trombetta, ITELY Hairfashion National Team Artisan and owner of Salon Maffei. Get insight about the role creativity plays in the professional arena - and how creativity has had an impact on his life as an artist.



Freedom

OPEN THE DOOR TO ARTISTIC FREEDOM

Meet Gary Tenore, ITELY Hairfashion Education Director and owner of Gary's Salon. Gary speaks about the freedom to realize his artistic vision and the impact Itely Hairfashion has had in his life and professional development.

Notoriety

OPEN THE DOOR TO NOTORIETY

Meet Daniel Ruidant, salon owner, ITELY Hairfashion National Team Artisan and two-time world champion stylist. Build and protect your reputation. Daniel unlocks the secret to success in this short, yet insightful presentation.



Oh My Blonde!


IF YOU CAN DREAM IT, YOU CAN DO IT!

7 BRAND NEW BEACH AND TONING PRODUCTS FEATURING THE EXCLUSIVE Bond Repair

  • Designed to protect & restructure hair from within
  • Protects & maintains structural bonds
  • Minimizes breakage
  • Improves elasticity, strength & brightness of hair

BOND REPAIR The exclusive &-PLEX, is full of rich complex of oils, vegetable butters and maleic acid that help make hair brighter and more resilient - resulting in stronger, healthier hair. &-PLEX is evenly distributed throughout every Oh My Blond! product, providing superior protection and a sense of confidence - with every blonding service. #OMB #ohmyblonde!

 

 


 

 




ICONIC BLONDE | EXTRA PERFORMANCE HAIR DECOLORIZER
Innovative, ultra-performance decolorizer enriched with the exclusive &-PLEX Bond Repair, which eliminates yellow residue when lightening.

WHAT IT DOES: Ideal for lightening techniques using foil or thermal strips to achieve higher lightening results of up to 9 shades. ICONIC BLONDE is a compact, microgranular, decolorizing powder. Does not swell and is easy to mix and apply.

DELY BLONDE | AMMONIA FREE HAIR DECOLORIZER
Ammonia-free, delicate decolorizing powder, ideal for natural or dyed hair enriched with the exclusive &-PLEX Bond Repair.

WHAT IT DOES: DELY BLONDE is a compact, micro-granular decolorizing powder, which lightens up to 6-7 shades. DELY BLONDE does not swell and is easy to mix and apply.

CLAY BLONDE | FREE HAND TECHNIQUE HAIR DECOLORIZER
Exclusive ultra-compact decolorizing powder, enriched with the exclusive &-Plex Bond Repair, ideal for free hand lightening techniques, such as balayage, ombre, shatush and splashlight.

WHAT IT DOES: Its special formula, once mixed with oxygen, takes on a clay effect, meaning it can be used without foil. The bleached strands do not interfere with the rest of the hair, for a unique result with a sun-kissed effect. Perfect for use on natural hair or dyed hair in shades of blonde, brown or red. CLAY BLONDE allows for lightening of up to 6 shades.

SILKY BLONDE | COSMETIC HAIR DECOLORIZING CREAM
Multi-service decolorizing cream ideal for stressed hair, enriched with the exclusive &-PLEX Bond Repair.

WHAT IT DOES: Its delicate formula provides gentle, safe and reliable hair lightening of up to 6 shades. The creamy and compact texture allows excellent adhesion to reveal the blond color; it doesn’t swell, it is easy to mix and apply with any technique.

SUNLIGHT OIL | SOFT LIGHTENING OIL
Extraordinary, ammonia-free lightening oil, enriched with the exclusive &-PLEX Bond Repair.

WHAT IT DOES: it lightens up to 2-3 tones for a natural and balanced result. Use to achieve a variety of effects on hair based on the technique: Applied on the ends, it gently lightens up to 2-3 levels for a beautiful “SUN-KISSED” effect. Can be used on the base for a “SWEETEN THE BASE” effect. Provides a balanced and neutral lightening result. If applied to the whole head, you obtain a shiny blonde and a wonderful natural lightening for a “SHINE & GLOSS” effect.

BLONDE SEALER | pH REBALANCING MILK
BLONDE SEALER is a conditioning treatment which helps restore the pH of the scalp and hair. BLONDE SEALER is ideal to use after all bleaching services and is enriched with the exclusive &-PLEX Bond Repair.

WHAT IT DOES: BLONDE SEALER brings out shine in blonde hair and enhances the brightness of bleached hair, adding structure and body. When used after BLONDE TONER, it stabilizes the color pigments.

BLONDE TONER
Ammonia free toner cream for bleached hair.

WHAT IT DOES: Available in a palette of 5 tones which can be mixed together. Ideal for neutralizing unwanted highlights or creating pastel effects. BLONDE TONER, enriched with the exclusive &-Plex Bond Repair, offers a unique range of completely customizable colors based on the customer’s preference and hair type. 5 easy-to-use toners that provide customizable results.

Opportunity

OPEN THE DOOR TO OPPORTUNITY

Meet Taylor Jameson, ITELY Hairfashion National Team Artisan and owner of Taylor Jameson Salon and Academy in Cincinnatti, Ohio. Opportunity knocks again and again in this industry - and Taylor tells us what to do when it comes knocking...



Value

OPEN THE DOOR TO VALUE

Meet Mark Carr. Educator, Stylist, Artisan. With Mark, it's all about passion and doing what you love! Prioritize what matters most and invest in your most valuable resource - you! Mark delivers and incredible message for those with true passion for style.



Welcome

Open The Door | Welcome Kit


Professional Stylists, Cosmetologists and Hair Dressers... we would like to invite you to DISCOVER THE HAIRCOLOR THAT LEAVES YOUR HAIR IN BETTER CONDITION - EVERY TIME - RISK FREE and FREE OF CHARGE. Now is the perfect time to experience what so many others know about ITELY Hairfashion's extensive line of professional products.

Tell us a little bit about yourself in the form below and we'll ship a WELCOME KIT directly to you. Call us at 1-800-621-4859 or Click here to claim your Free Product Kit