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Riflessi is available in a range of nine fashionable shades in a scented conditioner suitable for all hair types and all needs.





Sculpt - Texture - Gloss

Itely Hairfashion N.A. is proud to offer the Brand New Purity Design Masterpiece Line! A complete line designed to fit any styling need! A perfect product to create a personal masterpiece!


It creates masterpieces that stands the test of time. Ideal for defining, sculpting and creating irresistible styles.


It models and shapes real masterpieces. Ideal for creating all kinds of style: retro, extravagant or natural looks.


A bath of light for a shining style. Ideal to illuminate and enlighten every look.


Introducing Matt & Smoky series in COLORLY 2020!

experience tonal bliss

  • The innovative ACP Complex™ prolongs the intensity of the colour
  • Ideal to neutralise golden highlights and tone lightened hair
  • 11 new shades that can all be mixed together
  • Translucent and matte effect to keep up-to-date with the latest fashion trends.

Itely Hairfashion N.A. has begun shipping the COLORLY 2020 Matt and Smoky Series



Models Wear Itely Hairfashion in Albanian Fashion Week NY

On Sunday, March 27, 2016 top designers will present their latest collection at the prestigious Albanian Fashion Week in New York. The executive of Albanian Fashion Agency, Mrika Krasniqi, the organizer of the event is excited to collaborate with Itely Hairfashion during Albanian Fashion Show. “We were looking for a brand that can push the boundaries of style and fashion. This is what gets us excited in working with Itely Hairfashion, a superb brand that is committed to creating inspiring and innovative looks for today’s modern and chic woman,” said Mrika Krasniqi, CEO and Founder of Albanian Fashion Week in New York.

“We are very excited to participate in this first of a kind event. As an Italian Company we embrace fashion and how it reflects in Hair, Clothing, Art, Food, and lifestyles from all over the world. To compliment all of the wonderful fashions at the Albanian Fashion Week, we’re thankful for the opportunity to be featuring our Colorly 2020 Permanent hair color along with Purity Design styling products and our newly released SynergiCare Smoothing Products at the event,” said Jim Sangermano, Managing Director of Itely Hairfashion.





Milan means fashion, innovation, tailoring, customization: the same values that we find in Milano Style Line, the new Fashion Collection by Itely Hairfashion, designed to surprise customers with renewed creativity.

Milano Style Line presents a rich set of multi-tone color proposals, stylish cuts and elaborate hairstyles for her and him: the elegant box contains 88 page magazine, including 9 detailed step by step and a DVD to discover new styles trends.

The main goal of artistic creativity is to personalize the look: cut, color and styling are tailored to the client, creating a style whose details are carefully studied like a haute couture garment. Here the expert advice of the hairdresser has a crucial role, entering the world of each woman, guessing her dreams and personality. Color is the main protagonist.

Fashion, design, creativity, avant-garde: every theme leads back to Milan, in the same city where, in 1987, Itely Hairfashion was born with a winning vocation to color the world!